Sell tickets on Shopify

The end-to-end setup guide for the Event Ticketing app — install, create an event, deliver tickets at checkout, scan at the door, and integrate. Start here to get up and running on Shopify.

Jeff Blake
Written by Jeff Blake Updated May 28, 2026

Event Ticketing turns your Shopify store into a ticketing platform. You create an event in the app, it builds a Shopify product with a variant for each ticket type, and customers buy through your normal Shopify checkout. The app then issues scannable PDF and Apple Wallet tickets and lets you check attendees in at the door.

This guide walks the full setup, top to bottom. Each step links to its detailed article rather than repeating it. The same steps appear in the Setup guide card on the app’s home page.

Requirements: A Shopify store. The Event Ticketing app handles the rest — most steps work on every plan, with a few features gated to higher tiers (noted where they apply).

Install the app

Install Event Ticketing from the Shopify App Store. On install, the app asks for the permissions it needs to create products, read orders, issue tickets, and fulfill orders. See Installing the app for what each permission is for.

After installing, the app opens to a home page with a Setup guide card and a top navigation: Home, Events, Attendees, Orders, Analytics, Settings, and Billing.

New installs start in trial mode — unlimited test orders plus 5 real orders — until you subscribe.

Create an event

Go to Events and start a new event. Choose an event type, fill in the event details, and add a ticket type for each price point (each becomes a Shopify variant). Saving syncs the event to Shopify as a product.

Don’t edit the product’s options, values, or variants directly in Shopify — that breaks ticket issuance. Manage the event from the Event Ticketing app instead.

Publish the event product

Creating the event is not enough to make it sellable. The product is created in Draft status and isn’t on any sales channel yet, so customers can’t find it. In Shopify admin, set the product status to Active and add it to the Online Store sales channel — just as you would for any other product.

See Storefront visibility for both steps.

To show events on your storefront beyond the standard product page, add the theme blocks:

Customize your event

Set up the tickets customers receive. Open an event and click Customize to design a PDF ticket and/or an Apple Wallet pass. An event needs at least one ticket design before tickets can be delivered or downloaded.

See Apple Wallet setup and ticket delivery.

Deliver tickets

Once a design exists, get tickets to customers. There are two delivery paths:

Tickets are issued when the order is fulfilled. By default, tickets issue as soon as the order is created; the Fulfillment preference setting controls this. For the full delivery checklist, see Ticket delivery setup.

Test order on your store

Place a test order to see what customers experience. From the app’s Setup guide you can open a Shopify draft order. Create a $0 order (or discount one to $0), then check that the ticket is issued and downloadable. A $0 draft order runs the full delivery flow without charging anything.

Scan tickets

Check attendees in at the door by scanning their ticket barcodes. There are two scanning apps:

  • Guest Manager Check In — a native iOS app (iPhone or iPad). Offline-capable, unlimited devices, included on all plans.
  • Shopify POS plugin — a tile inside the Shopify POS app. Works on iOS and Android, requires an internet connection.

See Scanning app setup and platform choice to pick one, and Selling tickets in person with POS for in-person sales.

Subscribe to a plan

Trial mode allows unlimited test orders and 5 real orders. To sell beyond that, subscribe to a plan that fits your monthly ticket volume under Billing.

Integrate with the rest of Shopify

Beyond selling and scanning, Event Ticketing plugs into Shopify’s own tooling:

FAQ

Why did creating an event create a Shopify product?

That’s how tickets are sold. The event is a Shopify product, each ticket type is a variant, and customers buy it through normal Shopify checkout. The app issues tickets when the order is fulfilled.

My event product isn’t showing on my store.

A new product is created in Draft status and on no sales channel. Set it to Active and add it to the Online Store sales channel. See Storefront visibility.

Customers aren’t receiving their tickets.

Confirm the event has a ticket design, the download block is added to both checkout pages, and the order is fulfilled. A missing design is the most common cause. See Ticket delivery setup.

Do I need a paid plan to try the app?

No. New installs run in trial mode with unlimited test orders and 5 real orders. Subscribe under Billing when you’re ready to sell beyond that.

Can I scan tickets on Android?

Only through the Shopify POS plugin. The native Guest Manager Check In app is iOS-only. See Scanning app setup and platform choice.