iPhone users expect to be able to add tickets to their wallet. With just a little bit of set up, you can have your own branded Apple Wallet tickets.
From Design and setup in your event, click Apple wallet design.
Now fill in the fields.
To preview an Apple wallet ticket, look to the right to fill in your email and send yourself a preview.
To send a real wallet ticket, go to the Attendees list, locate an attendee, click the dropdown arrow next to Edit, and click Email. The apple wallet ticket will be attached to the email. Or download it directly (requires macOS or iOS)