Written by Jeff Blake Updated September 29, 2026

A one-time event is a single event on one date — a concert, fundraiser, or one-off show. Creating it builds a Shopify product with a variant for each ticket type, so customers buy through your normal Shopify checkout. For events with several dates or a repeating schedule, use a multi-date or recurring event instead.

Requirements: The Event Ticketing app installed. One-time events work on every plan.

Create the event

1. In the Event Ticketing app, go to Events and start a new event.

2. Under Event type, choose One time.

3. Fill in Event details:
   • Event name — also names the product in Shopify.
   • Location — choose an existing location, or Add new location. Customers see it on their tickets; see The event location.
   • Date — set the date, Start time, and End time. Check Ends on a different day if it runs past midnight (e.g. starts 9pm, ends 2am).

4. Add at least one ticket under Tickets with a Name, a Price (enter 0 for free), and Inventory (how many are available to sell).

5. Check the Shopify preview on the right — it shows the product and variants that will be created.

6. Click Save. The event syncs to Shopify as a product.

Once synced, the event is live and sellable through your storefront and checkout.

Don’t edit the product’s options, values, or variants directly in Shopify — that breaks ticket issuance. Manage the event from the Event Ticketing app instead.

The event location

The event’s Location is shown to customers. Its name and address appear on:

• PDF tickets. Shown by default. To change it, edit the PDF design: remove the Location field, or set Venue format to show the name only, the name with the first address line, or the full address.
• Apple Wallet passes. Shown on the front by default; remove the Location field from the Apple wallet design to hide it there. The address is always listed on the back of the pass.
• Google Wallet passes. Always shown.
• Your storefront. The location’s name, address, and time zone are written to the product’s metafields, so your theme can display them. See Product metafields.

Locations come from your Shopify locations, and the name and address are copied from Shopify. Renaming a location in Shopify Settings → Locations changes what appears on tickets for every event that uses it.

The location also decides where ticket inventory is stocked in Shopify. To stock every event at one location instead, change Inventory location under Settings → Store in the Event Ticketing app.

Optional settings

These apply to any event type and are configured the same way — see the linked guides:

• Ticket type (under a ticket’s Advanced settings) classifies attendees on the scanner. It defaults to your account’s default ticket type, so you can leave it unless you want a different classification.
• Group size, purchase limits, and ticket fees — also under a ticket’s Advanced settings.
• Total capacity and customer self-exchange — under Additional options.

Related articles

• Setting total event capacity.
• Purchase limits.
• Adjusting inventory and prices.

FAQ

Why did creating an event create a Shopify product?

That’s how tickets are sold — the event is a Shopify product, and each ticket type is a variant. Customers buy it through normal Shopify checkout, and the app issues tickets on purchase.

Can I edit the event’s product in Shopify directly?

No. Don’t add or edit options, variants, or SKUs on the product in Shopify — it breaks ticket issuance. Make all changes from the Event Ticketing app.

How do I make a free event?

Set the ticket Price to 0.

Can I change the date after creating the event?

Yes — edit the event in the app and save. The change syncs to the Shopify product.