An order channel is a tag that records where an order came from — a marketing source, a partner, or a specific campaign. Each channel tracks its own order, completed-order, and ticket counts so you can compare sources.
Requirements: A Guest Manager account.
Create an order channel
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Go to Settings, then open Order Channels.
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Click to add a new order channel.
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Enter a Name, then save.
The channel is created and appears in the list with its order, completed-order, and ticket counts.
Tag orders with a channel
A channel has a Slug. Add ?c= and the slug to any link to your store, and orders started from that link are tagged with the channel.
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Open the order channel and note its Slug.
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Append
?c=<slug>to a store link — for example,https://your-store-link?c=spring-promo. -
Share that link in the campaign, email, or ad you want to track.
Orders placed through that link are assigned to the channel and counted against it.
You can also assign a channel automatically with a promo code — see Promotions.
Campaigns
A channel can hold child campaigns, so you can track individual efforts under one parent source. Open a channel’s Campaigns and add one the same way you add a channel. Each campaign has its own slug and keeps its own counts; campaigns are grouped under their parent channel in the list (the counts are per-campaign, not summed into the parent).
Related articles
- Promotions — use a promo code to assign an order channel automatically.
- Create an order — place and manage orders.
FAQ
What’s the difference between a channel and a campaign?
A campaign is a child channel nested under a parent. Use a top-level channel for a broad source (for example, a partner or a referral site) and campaigns under it for the individual efforts you want to compare. Each level keeps its own counts.
Can I delete a channel that already has orders?
No. A channel with orders attached can’t be deleted, because the orders reference it. Archive it instead — archiving hides it from the active list while preserving the orders and their channel history.
Why can’t I edit or delete one of my channels?
Your account has a default order channel that can’t be renamed, re-slugged, or deleted. Orders that aren’t tagged with any other channel fall back to it.
I changed a channel’s slug and my tracking links stopped working.
Tracking links match on the slug. If you change a slug, every ?c=<slug> link using the old value no longer matches that channel. Keep the old slug, or update the links wherever you’ve shared them.
