iPhone customers can add their ticket to Apple Wallet. You design the pass — colors, logo, images, and which fields show — so the wallet ticket carries your branding and the QR code used at check-in.
Design the pass
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Open the event’s Apple Wallet design settings.
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Set the three colors: background, foreground, and label. These colors and a name are the only required fields.
- Upload images. All images are optional:
- Logo — shown at the top of the pass.
- Strip — the banner image across the pass.
- Icon — the small image shown in notifications and on the lock screen. If you leave the icon blank, the app’s default icon is used.
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Choose which fields appear on the pass.
- Save. Your edits aren’t kept until you save — navigating away from the design screen without saving discards them.
The design is saved and used the next time a wallet ticket is generated for the event.
Images and file size
Keep each pass image small — around 100 KB. A pass larger than roughly 5 MB may fail to open on iPhone. If passes aren’t opening, remove or replace large images, then save the affected designs again.
Custom fields on the pass
Built-in fields are toggled on the design itself. To show a custom field (or a waiver field) on the pass, set that field to display when printing — see Collecting custom fields.
A limited number of fields fit on the front of the pass. Additional fields move to the back, which the customer sees by tapping the pass details in Wallet. This is an Apple platform constraint.
Barcodes and QR codes
Apple Wallet passes support QR codes only — there is no option for a traditional barcode. The QR code always appears on the pass and cannot be removed.
How the design is chosen
A wallet design can be set at three levels. When a ticket is generated, the design is resolved in this order:
- The event’s Apple Wallet design.
- The ticket type’s default design.
- The company-wide default design.
The first one set wins. This matters when you want to stop a pass from being sent: clearing the event design alone is not enough if a ticket type or company-wide default is still set. To prevent any wallet pass, clear the design at all three levels.
Preview a pass
To preview a pass, send a test to an email address from the design screen. There is no live preview on the page.
Send a wallet ticket
Wallet tickets are attached automatically when a ticket is emailed to a customer. To resend, find the attendee and email their ticket — the Apple Wallet pass is included. On macOS or iOS you can also download the pass directly. For the full Shopify delivery flow, see Apple Wallet setup and ticket delivery.
Lock screen behavior
A pass can surface on the iPhone lock screen when the customer is near the venue. This happens automatically whenever the event’s venue has location coordinates — Wallet uses the venue location stored on the pass. To control it, set or clear the venue’s location on the event. There is no separate account-level toggle.
Related articles
- PDF tickets — design the printable PDF ticket.
- Collecting custom fields — create fields and set them to show on the ticket.
- Apple Wallet setup and ticket delivery — Shopify delivery details.
FAQ
Is Google Wallet supported for Android?
No. Only Apple Wallet (iOS) and PDF are available. Direct Android customers to the PDF ticket, which carries the same QR code used for check-in. There is no Google Wallet integration. Some customers manually import a .pkpass file into Google Wallet using third-party methods, but that is not an official flow and results are inconsistent.
The wrong event’s wallet design appears on a pass.
The design falls back from the event to the ticket type to the company-wide default. If a pass shows an unexpected design, a ticket-type or company-wide default is filling in where the event has none. Check all three levels.
The venue or location format keeps reverting after I save.
This is a known issue with the location-format option not always persisting. If it keeps reverting, contact support.
