A look back at the year. 2025 was less about big-bang launches and more about polish, reliability, and incremental features. Here are the highlights.
New features
More data on the Shopify Flow ticket_checked_in trigger. The Flow trigger that fires when a ticket is scanned at the door now ships richer trigger variables, so Flow automations have more to branch on — useful for tagging customers, granting loyalty points, or sending tailored follow-up emails. (The trigger itself has existed since 2022; this round expanded its payload.)
Attendee photos in the POS scan view. When an attendee uploads a photo during ticket registration, that photo now shows up on the scan-result screen at the door. Helps staff verify identity at high-trust events.
Link-type custom ticket fields. Custom fields on a ticket can now be a clickable link, alongside the existing text, dropdown, file upload, etc. types — handy for waivers, supplemental docs, or per-ticket URLs.
Configurable barcode display in custom PDF templates. The Custom PDF template designer gained a barcode display option, giving merchants more control over how the barcode renders on printed tickets.
List object in Liquid email templates. Email template authors can now reference a list’s properties directly in Liquid — useful for emails that group tickets across multiple events on a tour or season pass.
Public Campaigns API (v2). A new public API surface for campaigns lets merchants programmatically pull campaign data and send through their own integrations.
Embedded admin polish — driven by Built for Shopify renewal
A sustained UI pass across the Shopify embedded admin app in early July touched the event form, billing flow, refund flow, PDF and Apple Wallet template designers, and the overview screen. The driver was a Built for Shopify renewal cycle — the app’s been a member of the program since it first launched in 2022, and recertification against today’s standards is what kicked off the polish.
Storefront and theme extension fixes
Fee display on the theme block. The calendar and ticket-list theme app extension blocks were rendering fees incorrectly in some configurations — corrected.
Ticket transfer decline flow. When a transfer recipient declines, the page they land on now confirms the decline cleanly instead of looking like an error.
Variant ceiling raised for festival-scale merchants — a bump that started for one specific Shopify Plus event organizer and gradually rolled out broadly. (We pushed it further in spring 2026.)
Reliability and money-flow fixes
A few that mattered enough to call out:
- Metafield preservation on product sync — variants stopped having their merchant-edited metafields wiped when the app updated their inventory or pricing
- Refund processing — multiple cases where a refund could partially apply or fail silently were tightened up
- Order editing — edits flowing in from Shopify (added items, address changes) merge into the existing event order more reliably
- Inventory sync — a handful of edge cases where inventory adjustments were dropped or duplicated
- Spam controls on guest-info forms — fewer junk submissions hitting the inbox of merchants running open RSVP flows
A new language
Traditional Chinese (zh-TW) joined the supported locale list in December, for merchants and customers in Taiwan, Hong Kong, and other zh-TW markets.
Annual maintenance
The Apple Wallet signing certificate was renewed (as it is every year, by Apple’s design) — existing wallet passes continue to validate without any merchant action needed.